We have scored 40 phones on long-term regret. Across them, a median of 77% of owners would buy again. The one owners keep: Apple iPhone 15 Plus, at 20/100. The one they regret most: Microsoft Kin Phone, at 58/100.
The phones where owners are most likely to buy again.
Lowest regret first. Each links to the full long-term review and its sources.
| # | Product | Regret | Buy again | Verdict |
|---|---|---|---|---|
| 1 | Apple iPhone 15 Plus$899 at launch (128GB) | 20 | 86% | BUY |
| 2 | Apple iPhone 16 Pro$999+ | 21 | 87% | BUY |
| 3 | Apple iPhone 15 Pro Max$1,199 – $1,599 at launch | 22 | 80% | BUY |
| 4 | Apple iPhone 13$799 at launch (128GB) | 22 | 85% | BUY |
| 5 | Apple iPhone 16$699 – $799 | 24 | 85% | BUY |
| 6 | Samsung Galaxy S24 Ultra$1,299+ | 24 | 84% | BUY |
| 7 | OnePlus 13$800 – $900 | 24 | 83% | BUY |
| 8 | Google Pixel 8a$499 – $559 at launch | 24 | 82% | BUY |
| 9 | Samsung Galaxy S25 Ultra$1,299.99 at launch (base 12GB/256GB) | 24 | 84% | BUY |
| 10 | Apple iPhone 17$799 at launch | 24 | 86% | BUY |
| 11 | Apple iPhone 13 Pro$999 at launch (128GB) | 24 | 82% | BUY |
| 12 | Apple iPhone 16 Plus$899 – $1,199 at launch | 26 | 80% | BUY |
| 13 | Apple iPhone XR$749 at launch (64GB) | 26 | 78% | BUY |
| 14 | Apple iPhone 11$699 at launch (64GB) | 27 | 84% | BUY |
| 15 | Apple iPhone 15 Pro$999 at launch | 27 | 82% | BUY |
| 16 | Apple iPhone 16 Pro Max$1,199 at launch (256GB) | 27 | 80% | BUY |
| 17 | Apple iPhone 12$799 at launch (64GB) | 28 | 78% | BUY |
| 18 | Apple iPhone 16e$599 – $899 at launch | 30 | 76% | BUY |
| 19 | Apple iPhone 17 Pro$1,099 – $1,499 at launch | 30 | 78% | BUY |
| 20 | Apple iPhone 15$799 at launch (128GB) | 30 | 80% | BUY |
| 21 | Apple iPhone 14 Pro$999 at launch | 30 | 75% | BUY |
| 22 | Apple iPhone 13 mini$699 at launch (128GB) | 30 | 80% | BUY |
| 23 | Samsung Galaxy A56$400 – $500 | 31 | 76% | BUY |
| 24 | Fairphone 5$600 – $750 | 32 | 76% | BUY |
| 25 | Apple iPhone 14 Plus$899 at launch (128GB, with carrier) | 33 | 74% | BUY |
| 26 | Apple iPhone SE (2nd generation)$399 at launch | 33 | 70% | BUY |
| 27 | Google Pixel 9a$450 – $550 | 35 | 73% | THINK TWICE |
| 28 | Google Pixel 11 ProFrom $1,099 (256GB) | 37 | 70% | THINK TWICE |
| 29 | Nothing Phone (2)$599 – $699 | 38 | 72% | THINK TWICE |
| 30 | Samsung Galaxy S23$799 – $859 at launch | 38 | 66% | THINK TWICE |
| 31 | Apple iPhone 14$799 at launch (128GB) | 38 | 70% | THINK TWICE |
| 32 | Apple iPhone X$999 at launch (64GB) | 38 | 72% | THINK TWICE |
| 33 | Google Pixel 9 Pro$999+ | 40 | 71% | THINK TWICE |
| 34 | Apple iPhone SE (3rd generation)$429 | 46 | 61% | THINK TWICE |
| 35 | Samsung Galaxy Z Fold 6$1,899+ | 48 | 65% | THINK TWICE |
| 36 | Motorola Razr Ultra$1,000 – $1,300 | 50 | 60% | THINK TWICE |
| 37 | Samsung Galaxy Z Flip 6$1,099 – $1,219 at launch | 50 | 60% | THINK TWICE |
| 38 | Apple iPhone 12 mini$699 at launch (64GB; $729 unlocked) | 50 | 62% | THINK TWICE |
| 39 | Apple iPhone Air$999 at launch | 52 | 55% | THINK TWICE |
| 40 | Microsoft Kin Phone$49.99 (Kin One) / $99.99 (Kin Two) on two-year contract after $100 mail-in rebate, plus $29.99/month data | 58 | 21% | THINK TWICE |